HALTIAN
Digital Marketing Specialist
Help us grow – join the team and boost our marketing to new heights
Do you want to be part of a fast-growing technology company and help us find new international clients for our high-quality IoT and smart building solutions?
Haltian is looking for an ambitious and hands-on Digital Marketing Specialist with the ability to bring fresh ideas to the table. You’ll be joining a two-person marketing team and working in a versatile role covering a broad range of responsibilities.
The preliminary salary range for this position is €4,200–4,800 per month.
In this role, you will:
✅ Design and implement marketing automation workflows, including:
- Lead nurturing programs to support different stages of the customer journey
- Ongoing management and optimization of lead scoring models
✅ Plan, execute, and monitor paid demand generation campaigns, primarily through:
- LinkedIn Ads and Google Ads targeting B2B audiences
✅ Collaborate on organic visibility efforts, supporting SEO initiatives and content visibility across social channels.
✅ Contribute to Account-Based Marketing (ABM) programs and leverage tools such as Clay to personalize outreach and engagement.
✅ Work closely with sales and marketing teams to:
- Align messaging and targeting with defined ICPs and buyer personas
- Build campaigns informed by behavioral and firmographic data
✅ Track performance through analytics tools and translate insights into actionable improvements across campaigns and channels.
✅ Actively contribute to campaign ideation, testing, and execution in a growth-driven marketing environment.
Key Performance Indicators for the role
🎯 Automation system performance metrics, like automation coverage %, nurturing performance and lead enrichment %.
🎯 Lead quality & conversion metrics, such as the number of high-quality SQLs, MQL to SQL rates, MQL to revenue rates.
🎯 Demand generation & capture metrics, such as customer acquisition cost (CAC), customer lifetime value (CLTV), paid campaign ROMI.
What we are looking for:
✔ Hands-on experience with marketing automation (preferably HubSpot), including lead nurturing and lead scoring
✔ Proven success in B2B demand generation via Google Ads and LinkedIn Ads
✔ Understanding of ICPs, buyer personas, and marketing analytics
✔ Familiarity with ABM strategies and tools like Clay is a plus
✔ Knowledge of SEO and social media marketing is an advantage
✔ Strong data literacy and ability to report on performance effectively
✔ A doer mindset with the ability to move fast, experiment, and implement ideas
✔ Comfortable working in a growth-oriented, fast-paced environment with a fail-fast mentality
✔ Excellent communication skills in English, both written and oral in business context
Why Join Haltian?
🌍 Fast-growing international tech company – work with global clients and world-class solutions
📈 Clear sales strategy – new business development is a dedicated function, allowing focus on making results
💡 Innovative solutions – sell solutions in a growing market that provide measurable business impact
🚀 Career growth opportunities – as we expand, so do your career possibilities within the sales team
Recruitment Process
First discussion with Nawia
Let's explore whether this is the next exciting opportunity for your career and what Haltian could offer you.
2 Discussion
An initial remote discussion with Joonas Mustonen, Head of Marketing.
A deeper discussion about the role suitability at Haltian's office in Oulu.
Personal assesment
A possible light personal assessment.
Decision
Decision on who will be selected for the role.
The recruitment is carried out in collaboration with Nawia.
The first discussion about this role will be with Nawia's Sanna Pelli.
I’m happy to provide more details about the role and help you consider whether this could be your next exciting challenge.
📩 sanna.pelli@nawia.fi or 040 674 4640.