Hurtta is a Nordic, dog-loving and planet-friendly premium brand designing high-quality, functional and sustainable dog apparel and gear. Founded in Finland in 1997, Hurtta has grown into a globally recognized brand trusted by dog owners around the world. Today, Hurtta product range covers everything dogs need to play, explore, train and work – in all kinds of weather and environments.

All Hurtta products are designed in Finland by own design team, with a strong focus on fit, functionality and durability. Inspired by Nordic conditions and guided by sustainability, Hurtta creates products that are built to last – for dogs, for people and for the planet.

Hurtta Global is part of Nordic Pet Care Group and operates globally, with a strong presence in Europe, North America and other key international markets.

Hurtta's D2C eCommerce journey began in 2021 when Hurtta.com was launched. Over the past few years, the focus has been on building a strong foundation:

• D2C operations launched and expanded to 46 markets

• International presence across EU and non-EU markets (USA, Canada, Australia, Japan etc.)

• Reliable external partners in place

• Focus more on website development and customer journey understanding

• Growing global customer base and strong brand-driven demand

Today, Hurtta's D2C has a great starting point for further commercialization and growth: scaling the business, improving efficiency and turning Hurtta D2C operation into a structured, data-driven and scalable global growth engine.

To support this journey, we are now hiring a

Digital Growth Manager (eCommerce).

This role sits at the heart of Hurtta's future growth. You will work closely with eCommerce Manager and take responsibility for digital growth, performance marketing and funnel efficiency across international markets.

Your mission is clear:

Turn Hurtta's D2C from a well-functioning webshop into a scalable global growth engine.

You will combine hands-on execution with development work – building structure, improving ways of working and continuously identifying new growth opportunities.

Digital growth & performance marketing

• Own digital growth performance across channels (Google, Meta, TikTok and future platforms)

• Lead and challenge agency partners and manage digital marketing budgets

• Build market-level growth models and prioritization

• Identify, test and scale growth opportunities across key focus markets (US, UK, DACH, Sweden, Nordics)

Analytics, insights & capability building

• Build Hurtta’s eCommerce analytics framework together with the eCommerce Manager

• Own and develop key KPIs (CAC, LTV, CR, AOV, retention, ROAS, market performance)

• Translate data into clear business insights and concrete actions

• Support commercial decision-making with facts and data

• Collaborate closely with eCommerce, customer service, integrations, brand, product and supply teams

Funnel ownership: newsletters, CRO, SEO & GEO

• Own Hurtta’s full digital funnel performance end-to-end

• Own and develop newsletter marketing (weekly newsletters, flows, optimization)

• Build and drive the CRO roadmap

• Own SEO & GEO development together with partners

• Improve traffic quality, conversion and customer acquisition efficiency

Growth development & innovation

• Develop new digital growth initiatives (social commerce, creators, AI tools, automation, new platforms)

• Support CRM and loyalty development from a growth perspective

• Support B2B, Amazon and marketplace development where relevant

• Continuously evolve Hurtta’s digital growth playbook

During your first months, the focus will be on:

• Onboarding to Hurtta’s strategy and D2C business together with the CCO and eCommerce Manager

• Building a deep understanding of Hurtta’s eCommerce setup, technology, markets and partners

• Creating a clear overview of digital performance, funnel efficiency and growth opportunities

• Starting to structure reporting, prioritisation and growth initiatives

• Establishing strong collaboration across the eCommerce team and key stakeholders

Hurtta’s operations are seasonal. Spring and summer are typically calmer and allow more time for analysis, planning and development, while autumn and winter are peak seasons with a strong focus on sales execution and customer experience.

This role requires a strong background in digital growth and performance marketing, combined with a commercial mindset and the ability to work across different areas of eCommerce.

The ideal candidate brings:

• Experience in scaling eCommerce or D2C business

• Strong analytical skills and a data-driven way of working

• Comfort in owning agencies, partners and digital budgets

• Ability to work hands-on while also developing structure and long-term growth models

• Curiosity towards new growth channels, AI and automation

• International mindset and experience working in an international environment, with exposure to US, UK and/or DACH markets seen as a strong advantage

• Amazon know-how is considered an advantage

• Fluent language skills in English and Finnish (German and/or Swedish is a plus)

• Shopify experience (must-have)

• Strong understanding of eCommerce-related technologies (ERP, PIM, CRM, integrations, analytics)

This role offers a genuinely meaningful opportunity to influence Hurtta’s future. ECommerce is not just another sales channel for Hurtta – it is a strategic cornerstone of the company’s growth going forward. The person joining this role will play a central part in shaping how Hurtta grows globally, how customers experience the brand online and how digital capabilities are built for the long term.

You will join a small and committed team where collaboration is close, hierarchy is low and decisions are made quickly. There is room to build, develop and prioritise – and to see the direct impact of your work on business results. Trust, responsibility and a strong sense of togetherness are visible in everything we do – from the way we design our products to how we work with customers and colleagues.

At Hurtta, people tend to stay. Careers are often long, and we take care of our employees by offering an environment where you can grow, take ownership and build something meaningful over time – not just execute short-term tasks.

If you are motivated by growth, ownership, international environment and the opportunity to build something that truly matters, this is a role where your contribution will be visible and valued.

The salary range for this role is approximately 4,000–5,500 € per month, depending on experience and background.

“Let’s go.” is the phrase that starts most adventures with our dogs. It is also a mindset – a call to move forward, explore new paths and build better together.

So let's go forward together in this recruitment!

How the recruitment process continues:

This recruitment is carried out in cooperation with our recruitment partner Nawia Oy.

The process includes:

• An initial discussion with Nawia’s recruitment consultant Jari Auronen during February

• After that, the process continues with representatives from Hurtta Global

If you have any questions about Hurtta, the role or the recruitment process, don’t hesitate to reach out. Nawia is happy to support you throughout the process ⭐️